Italy, key player during the Tel Aviv Tourism Fair

Strong presence of International Airport of Rimini and San Marino “Federico Fellini” : 

Mr. Leonardo Corbucci, CEO of AIRiminum 2014, together with a significant representation of institutions

Rimini, February 8, 2017 – A strong Italian presence during IMTM – International Mediterranean Tourism Market, the most important Tourism Fair in Israel, which took place from 7 to 8 of February in Tel Aviv – at the Israel Convention Center – that saw the participation of the highest institutional representatives of the Israeli Government (see picture 1) and the major airlines and tour operators of the Country.

Among the Italian representatives: the Italian Tourism Undersecretary, Ms. Dorina Bianchi, together with the Italian Ambassador in Israel Mr. Francesco Maria Talò (see pictures 2 and 3) and a delegation of the ENIT – Italian Tourism National Agency.

The delegations of two Italian airports attended the event: the International Airport of Rimini and San Marino “Federico Fellini”, represented by Mr. Leonardo Corbucci CEO of AIRiminum 2014 (airport’s management company) and the Verona Airport “Valerio Catullo”. The Catullo airport has been performing a success model for the Israeli market penetration for years (in 2015 exceeded 100.000 passengers to and from Israel) also thanks to the continuous and coordinated contribution of all public and private actors from the reference territory.

AIRiminum 2014 attended the Fair in order to follow up on the “Israel” project, that aims to create a linking bridge between Rimini and Tel Aviv with the purpose of promoting the development of tourism first of all in Romagna, and, in general, along the Adriatic Coast. The project, launched by the management some months ago, is on an integrated model that considers the proactive participation of all the chain actors, starting from Israeli and Italian institutional authorities, the airline company, the airports, the tour operators and the Italian and Israeli hoteliers, in order to generate and manage new incoming and outgoing tourist flows.

“If the entire tourist industry will be able to provide, during the next years, the right solutions to the specific needs of this new market, – says Mr. Leonardo Corbucci, CEO of AIRiminum 2014 -, according to the agreement already set, Romagna could become an ideal destination for Israeli families and young tourists”.

Picture 1 – Mr. Yariv Levin, the Israeli Minister of Tourism (on the left) with Mr. Leonardo Corbucci, CEO of AIRiminum 2014.

Picture 2 – From the left: Mr. Uri Sirkis, CEO of Israeli airline company Israir, Mr. Francesco Maria Talò, Italian Ambassador in Israel, Mrs. Dorina Bianchi, Italian Tourism Undersecretary and Mr. Leonardo Corbucci, CEO of AIRiminum 2014

Picture 3 – From the left: Mr. Leonardo Corbucci, CEO of AIRiminum 2014, Mrs. Dorina Bianchi, Italian Tourism Undersecretary, Mr. Uri Sirkis, CEO of Israeli airline company Israir and Mr. Francesco Maria Talò, Italian Ambassador in Israel